When consumers think a brand has a strong purpose, they are 4.1 times more likely to trust the company.⁴ÌýConsider this research about how trust can translate into value for your business and products.Ìý

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• 89% of consumers would buy a product attached to a cause.¹
• 72% of consumers feel it is more important than ever that the companies they buy from reflect their values.³Ìý
• 89% of consumers are likely to switch brands to one associated with a cause, given comparable price and quality.²Ìý
• 86% of consumers are more likely to trust companies when they lead with a purpose.¹

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To uphold the immense trust placed in the Red Cross by the public, we strive to always be clear and transparent with all consumer-disclosures. We adhere strictly to theÌý.ÌýWe believe in strategic, long-term partnerships that reflect genuine support of our mission and programs. To that end, a financial commitment is required before publicly linking a product or brand with the Red Cross emplem.

Submit a request below to talk with us about leveraging a product to communicate your company’s purpose and support our lifesaving mission.

¹Cone Communications CSP Study, 2017

²Cone Communications/Ebiquity, 2015

³2019ÌýPorter Novelli/Cone Purpose Biometrics Study

⁴Zeno’s 2020 Strength of Purpose